The Link between the "Primavera" painted in 1482,
and How Bill Primavera Will Work for You
In 1482, Sandro Botticelli of Florence paints his masterpiece "Primavera," meaning "spring," to allegorically capture the creative
spirit of the Renaissance. A few centuries later in America, a young fellow named Bill Primavera attends The College of William & Mary in Virginia and majors in Art History and Communications. When he discovers the “Primavera,” he is thrilled that so beautiful a painting and he share the same name. He studies its references to new beginnings and creativity, planning someday to find work where he can express these qualities.
After college, Bill comes to New York City, knowing that he must live there for its cultural and 
entertainment resources, his passion, as well as its stimulating pace. He "falls into" the publishing field as a reporter and editor for a national restaurant publication. He soon discovers public relations and becomes one of the “Mad Men” of Madison Avenue. While concentrating in lifestyles accounts, primarily on food, wines, restaurants, he also works with home products and home designers.
When Pasta Primavera is invented, everyone starts asking Bill if Primavera is his "real" name, especially since he specializes in the food and restaurant business. 
With a successful marketing career underway, he marries his partner for life, Margaret, and buys their first home, an historic Federal house in 
Brooklyn Heights. After renovating the house, the couple opens an art and antiques shop on the first floor of the building and live on the floors above, while still maintaining full-time careers in public relations.
Bill is next recruited by The Culinary Institute of America as its first marketing director . The "city boy and girl" are
introduced to the lower Hudson Valley and are astonished by its beauty. Margaret and Bill buy an18th Century farmhouse in upper Westchester and set out to restore it. Bill falls in love with all aspects of home improvement, decorating, landscaping and gardening.
Later the pair buy a mountainous property in Putnam County, and Bill participates in the construction of a country retreat, polishing his skills.
He encourages friends from the city to discover this gorgeous area and helps them find homes, identifying real estate agents for them to work with. “Hey, this is great!” he thinks. “Why don’t I become a real estate agent, and with my special training in marketing, show people how their homes can be better promoted and sold"?
Bill studies real estate with the same zeal he brought to marketing, immersing himself in the many disciplines required for the field, and becomes a licensed realtor. He serves on his local 
architectural review board and writes a weekly column for newspapers in Westchester and Putnam Counties under the banner, “The Home Guru”.
While he feels that all of the homes he represents are “special” in some way, they can be small and charming as well as grand and exquisitely appointed. His special homes have ranged from a welcoming Arts & Crafts cottage to large, imposing colonials.
Bill still considers himself a full-time marketer who just happens to bring his marketing skills to the fine art of the real estate transaction. 
Today Bill Primavera is a dedicated real estate agent For Westchester and Putnam Counties working with Coldwell Banker Residential Brokerage in Westchester New York,USA and Putnam New York, USA, counties in New York. He represents both buyers and sellers for all types of homes – starter homes, luxury homes, condos, co-ops and other types of houses and commercial buildings. Meeting today’s market trends and working cooperatively with other realtors, he has developed specialties in short sales and foreclosures, as well as senior housing and affordable housing in the communities he represents.
Those communities represented by Bill Primavera include, in Westchester County: Yorktown Heights, Cortlandt, Croton-On-Hudson, Peekskill, Ossining, Tarrytown, Sleepy Hollow, Irvington, Somers, Bedford, Pleasantville, Katonah and Mount Kisco; and in Putnam County: Putnam Valley, Garrison, Cold Spring, Kent, Mahopac, and Carmel.
And that completes the link from the “Primavera” painting to YOU . . . when the time comes for you to buy your dream home or sell your current home. You can contact the “other” Primavera -- Bill -- who acts on his conviction that personal service in representing a seller or buyer of a home should be elevated to a work of “fine art”.